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Chesty Bond is a long-lived fictional cartoon character and trademark for the Australian clothing company Bonds. Originally created in 1938 as part of a merchandising campaign to sell men’s underwear (and the singlet in particular), Chesty Bond is recognised by many Australians as a popular national icon. By 1940, a Chesty Bond cartoon – drawn by cartoonist Syd Miller – was being featured three times each week in Sydney’s Sun newspaper, eventually running for 20 years. Chesty, with his characteristically powerful jutting jaw and impressive physique, became a superhero when he pulled on his trusty Chesty Bond Athletic vest. As a result of the successful campaign, Chesty Bond became the archetypal Australian hero synonymous with Australian masculinity and an icon recognized Australia wide. Chesty Bond also wears Bonds Boxer shorts, famous for their comfortable fit. In July 2009, Pacific Brands, the owner of Bonds, announced job cuts of 1850 and that the manufacture of all Bonds products will now be in China
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